The often overlooked aspect of name the team contests is that the monikers that do not win still offer plenty of promotional opportunities. In recent years, more teams across Minor League Baseball are breaking out the losing finalists as part of What-If Night. These revisionist theme nights are the topic of this week’s Promotions Watch. […]
The Reno Aces (Class AAA; Pacific Coast League) will take the field as the Reno Ghost Riders as the franchise promotes a past finalist for the team name. It’s an interesting trend in Minor League Baseball: teams revisiting their branding exercises and summoning a contender for a promotion. Earlier this season the Northwest Arkansas Naturals […]
The Northwest Arkansas Naturals (Class AA; Texas League) will take the field Friday night as the Thunder Chickens, a finalist for team name after a move from Wichita. It’s “What Might Have Been” night at Arvest Ballpark, as the team dons unis and caps as the Thunder Chickens, one of the finalists for the team nickname […]
