The home of the Everett AquaSox (Short Season A; Northwest League) will be known as Funko Field after a naming-rights deal with the pop-culture juggernaut.
You’ve seen Funko figurines everywhere, especially at malls across the country. The company is headquartered in downtown Everett, so a naming-rights deal is a hometown natural.
“Funko has been a prominent fixture in the community since moving to downtown Everett. Our commitment to the community and our employees has never wavered,” said Brian Mariotti, Chief Executive Officer of Funko. “This partnership is a terrific opportunity to further engage with our fans and neighbors by cheering on the home team together.”
“We are thrilled to announce this partnership with Funko. With a shared commitment to the local community, this will be a homerun for everyone for years to come,” added Danny Tetzlaff, AquaSox General Manager. “Partnering with the iconic Funko brand will make a night at the ballpark even more memorable.”
For the next six years, Funko will be the naming rights partner for the AquaSox, which includes signage on the field and around the ballpark, as well as branding on ballpark staff uniforms. Additionally, all Friday home games will be designated “Funko Fridays,” and will include promotions and giveaways for AquaSox ticket holders.
The process of incorporating the Funko branding assets throughout the ballpark has already begun. Much of it is expected to be completed by Opening Day on June 21, when the AquaSox meet the Salem-Keizer Volcanoes. The six-year commitment runs through 2024 with the option to extend.