When Bob Bowman and MLB Advanced Media parted ways, it was presented as an amicable departure. Now, a report indicates Bowman was asked to leave by MLB Commissioner Rob Manfred after years of troubling workplace behavior. (more…)
Tag Archives | mlb am
MLB Digital Strategist Bob Bowman To Step Down
After 17 years of guiding MLB’s digital strategy, Bob Bowman is stepping down as President, Business & Media of Major League Baseball when his contract expires in December. (more…)
Disney Buys Majority Share of BAMTech, Will Launch New Streaming Services
Technology developed by BAMTech will serve as the backbone of new streaming services, including a sports service built around ESPN, as The Walt Disney Company acquires majority ownership in the technology spinoff developed by MLBAM. (more…)
Fox RSNs to offer in-market streaming in 2016: report
The 15 Fox regional sports networks holding local broadcast rights are close to an agreement with MLB to broadcast in-market games next season, as MLB has backed off from an insistence that MLB AM manage the streams. (more…)
Impending lawsuit could overhaul MLB’s media empire
Not much attention has been paid to this: a federal lawsuit is challenging Major League Baseball’s management of media rights — and it all hinges on a modern interpretation of MLB’s famed anti-trust exemption. The class-action lawsuit is simple: a group of fans argue that they’re being denied access to games because of MLB’s blackout […]
How MLB got its groove back after the 1994 strike
Tomorrow marks the 20th anniversary of the 1994 players’ strike, and since then MLB went from seriously bad times in 1995 to a huge spike in revenues, attendance and public awareness. Here’s how it happened. Irving Rein, Ben Shields and Adam Grossman lay out a pretty compelling timeline of how MLB owners regrouped after the […]
MLB: How intrusive can ballpark technology be?
With almost two-dozen teams implementing Apple’s iBeacon technology for personalized product pitches, MLB and BAM will find out how intrusive message alerts can be at the ballpark. Personalized, targeted messaging is the Holy Grail of marketing these days: why waste time on a generalized message when you can target a potential buyer? Though it’s a […]