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Video, video: prepping for the season

Videos are increasingly important marketing tools for baseball teams at all levels. Here’s a look at how three teams — Fort Wayne TinCaps, Madison Mallards and Joliet Slammers — are deploying videos as part of their sales arsenal. The Madison Mallards (summer collegiate; Northwoods League) threw up a pretty slick website, 7gamepack.com, to promote the […]

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The Week That Was: March 11

A new spring-training ballpark, the passing of a respected baseball figure and more debate about a potential Oakland A’s move. Here are the top stories of the past week on Ballpark Digest, as measured in page views. JetBlue Park at Fenway South / Boston Red Sox MLB: No, there’s been no decision on Oakland A’s […]

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Smokies offer dollar ducats for Opening Night

To celebrate the team’s President’s Award last season, the Tennessee Smokies (Class AA; Southern League) are offering dollar tickets for Opening Night. For the next 160 hours, the team is offering the “President’s Award Ticket Special,” In appreciation of the Smokies being named the Minor League Organization of the Year in 2011. Fans can purchase […]

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Lack of development at Gwinnett ballpark draws criticism

Economic development around Coolray Field, home of the Gwinnett Braves (Class AAA; International League), has failed to materialize, and the latest proposal has locals up in arms. One of the rationales for Gwinnett County to fund the $64-million ballpark was the potential of attracting additional development. And, indeed, there was a proposed development on the […]

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The Week That Was: March 4

The future of baseball in Scranton/Wilkes-Barre, a ballpark that looks like a volcano, and the potential end to Thirsty Thursday in Illinois. The top stories of the past week on Ballpark Digest, as measured in page views. Sale still pending for SWB Yankees; could team depart? New for 2013: Estadio Sonora Pomeranz joining Padres broadcast […]

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PSC lands Spikes concessions

Professional Sports Catering (PSC) today announced that it has entered into a partnership with the State College Spikes (short season A; NY-Penn League) to manage the food and beverage operation for all events held at Medlar Field at Lubrano Park. In addition to the Spikes 38-game home schedule from June to September, Medlar Field at […]

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