The New Hampshire Fisher Cats and the Cleveland Indians explore the use of social media to bring fans to the ballpark and build brand awareness — but it remains to be seen how effective these tools can be on a consistent basis. Social media is already changing the way we communicate, but the field is […]
Archive | The Front Office
The week that was: April 17
Here are the most popular stories posted on Ballpark Digest in the past week, as measured by page views. Here are the most popular stories posted on Ballpark Digest in the past week, as measured by page views. Ballpark Visit: BB&T Ballpark, the new home of the Winston-Salem Dash Errant driver wipes out Salem Red […]
Promotions Watch: AirHogs mock airlines with game-day promo
In the spirit of airlines who are now collecting small fees for everything from additional bags to restroom access, the Grand Prairie AirHogs have built a promotion around the practice, charging fans for carry-on items brought into the ballpark and generally making a mockery out of the movement. In the spirit of airlines who are […]
Promotions Watch: Everyone eats free!
Last season the Trenton Thunder and Lakewood BlueClaws made MiLB history by holding a season-long "kids eat free" promotion. This year the Lansing Lugnuts are raising the stakes with an Opening Night Promotion guaranteed to fatten the populace of central Michigan. Last season the Trenton Thunder (Class AA; Eastern League) and the Lakewood BlueClaws (Low […]
Promotions Watch: It’s the bobblicious time of year
The most successful single-game promotion in baseball? The venerable bobblehead, a sure way to draw fans to the ballpark. Here's a look at how MLB and MiLB teams are putting new twists on an old dependable this season. Bobbleheads are a guaranteed way to bring fans through the turnstyles for both MLB and MiLB teams, but […]
Promotions Watch: Every dog has his day
Most MiLB teams and several MLB teams have Dog Days at the Ballpark, where our four-legged friends are invited to partake of baseball splendors and ballpark franks while not causing too much of a mess. Two teams — the Trenton Thunder and the Northwest Arkansas Naturals — take love for the pooches one or two […]
The week that was: March 27
Here are the most popular stories on Ballpark Digest during the last week, as measured by page views. Here are the most popular stories on Ballpark Digest during the last week, as measured by page views. New Target Field photos posted Flying Squirrels sell out Opening Day McCourt still pursuing NFL facility at Dodger Stadium […]
Promotions Watch: Fan-based initiatives, braunschweiger and a very special Brady
Give fans a stake in promotions and they’re more likely to enthusiastically support them. That’s the assumption, anyway, from management of the Bowling Green Hot Rods, St. Paul Saints, Charleston RiverDogs and Fresno Grizzlies, who are planning promotions this season heavy on the fan input. Plus, the Altoona Curve prepares an ode to liver sausage. […]
Promotions Watch: MiniKISS, fireworks and more
We launch our new weekly promotions column with a look at the most notable ways teams are bringing fans into the ballpark. This week: the Madison Mallards go small with MiniKISS; the Northwest Arkansas Naturals go big with the Dallas Cowboys Cheerleaders; and the Albuquerque Isotopes bring back 50-cent hot dogs. New for Ballpark Digest […]
The week that was: February 13
The most popular new stories on Ballpark Digest for the past week, as measured by page views. The most popular new stories on Ballpark Digest for the past week, as measured by page views. Flying Squirrels unveil uniform designs Come 2011, where will Beavers play? Brown new GM in Myrtle Beach Cubs punt on Wrigley […]
The week that was: February 6
The most popular news stories on Ballpark Digest in the past week, as measured by page views. The most popular news stories on Ballpark Digest in the past week, as measured by page views. Three Rays ballpark sites recommended by committee Blue Rocks unveil new logos, unis Altoona launches new branding: Curve, PA P-Nats unveil […]
The week that was: January 23
The most popular stories on Ballpark Digest over the past week, as measured by page views. Here are the most popular stories on Ballpark Digest over the past week, as measured by page views. Ballpark Preview: Target Field, the new home of the Minnesota Twins Ed Smith renovations get swept up in anti-tax movement North […]
Ballpark Notes for Jan. 20, 2010
The Charlotte Knights add six new staffers; sportscasters win awards in Wilmington and Manchester; and the Fayetteville SwampDogs add staff. Today's news roundup from baseball's front offices. The Charlotte Knights add six new staffers; sportscasters win awards in Wilmington and Manchester; and the Fayetteville SwampDogs add staff. Today's news roundup from baseball's front offices. —- […]