The Beer City Tourists will be back in 2017, as the Asheville Tourists (Low A; Sally League) have unveiled details about this year’s promotion. On Thursday, June 1, the Tourists will become the Beer City Tourists as part of an event that includes a specialty uniform.
The city of Asheville alone has 26 craft breweries, with several more on the way, while Western North Carolina features 60.
“Last year’s Beer City night was initially designed to honor the local craft beer industry as well as benefit local charities,” said Tourists president Brian DeWine. “Since local breweries are such a large part of this community’s identity, last season’s tribute resulted in a wildly popular event. We are excited to bring back the Beer City Tourists for one night only in 2017. This year, proceeds from the event will benefit local youth baseball organizations.”
The Tourists will wear special, customized Beer City jerseys and New Era caps. The jerseys will be “Beer” colored while the caps will be Navy with a White front panel that showcases a pint glass logo with the official Asheville “A” embedded on the pint glass. These unique jerseys will be auctioned off with proceeds going to local youth baseball organizations; last season’s auction raised over $3,600.
The limited edition Beer City caps and other Beer City gear are currently available for purchase in The Tourists Trap Store at McCormick Field and online at www.BeerCityTourists.com.
McCormick Field is the home of the Original Thirsty Thursday, with the term first used by the Tourists in 1983 and trademarked with the US Patent and Trademark Office in 1995 by the team.