Despite the down economy, the management of the Milwaukee Brewers is optimistic about the team’s financial situation entering 2009, with season-ticket sales up, most sponsors renewing, and suite sales strong.
Despite the down economy, the management of the Milwaukee Brewers is optimistic about the team’s financial situation entering 2009, with season-ticket sales up, most sponsors renewing, and suite sales strong.
Making the playoffs last season certainly helped; many fans buying playoff tickets decided to roll their unused ticket deposits to 2009 tickets, giving the team a base of about 14,000 season-ticket holders. Only one high-profile sponsor — Mercedes, whose brand adored the high-profile picnic area in right field — declined to renew for 2009, and given the great branding opportunity now open, it probably won’t be hard for the Brewers to find a replacement. And 40 of the team’s 44 suites are leased for the upcoming season.
So, it looks like the team’s decision to trade for C.C. Sabathia, triggering a playoff run, was a good financial one. And since no one expected Sabathia to return to Milwaukee, there was no letdown amongst fans. Operating in such a small market is always a challenge, but the Brewers seem to have a solid operation in place, both on the field and off.
More from the Milwaukee Journal-Sentinel.
Like this story? Then subscribe to the weekly Ballpark Digest newsletter, where you’ll see sneak previews of articles before they’re posted to the site. You can sign up for a free subscription at the Newsletter Signup Page.