Major League Baseball has announced a new multi-year partnership with Camping World Holdings that makes the company the presenting partner of the 2017 League Championship Series.
This will be the first time that the American League Championship Series and National League Championship Series will feature a presenting partner. With this new agreement, Camping World plans to expand its brand awareness with an integrated marketing program that reaches millions of MLB fans through broadcast, digital, social, mobile and in-ballpark platforms. This includes LCS broadcast networks TBS, FOX and FS1, as well as MLB Media assets MLB Network, MLB.com and MLB Advanced Media mobile apps.
“Major League Baseball draws more than 70 million fans to their ballparks every year because of a communal outdoor experience that has entertained generation after generation,” said Marcus Lemonis, CEO of Camping World Holdings and star of CNBC’s “The Profit.” “We selected MLB to grow our brand because camping draws on those same attributes – bonding with friends and family while enjoying the outdoors. We’re thrilled to partner with MLB and show an enormous audience of baseball fans what Camping World is all about during the MLB Postseason, LCS and beyond.”
In addition to the LCS presenting sponsorship, Camping World’s marketing assets throughout Spring Training and the regular season will promote its family of brands which includes Gander Outdoors, Good Sam, Overton’s, The House and Windward/W82. Camping World will also be the first-ever presenting partner of Spring Training when the 2018 exhibition schedule begins next February in Arizona and Florida.
“Camping World is a great brand and we are looking forward to The Profit bringing his special vision and energy to MLB for new fan promotions surrounding the LCS, Spring Training and more,” said Noah Garden, MLB Executive Vice President, Business. “As we prepare to begin another memorable October of Postseason Baseball, this is the perfect time to welcome Camping World to the MLB Family with a fully integrated partnership that will increase their brand awareness and deliver MLB products into their retail locations.”
This long-term partnership includes major licensing and retail components that will feature officially licensed MLB products sold at Camping World, Gander Outdoors and other CWH retailers. Camping World brands are also granted rights to produce MLB licensed items themselves in a variety of consumer product categories.