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New for 2017: Northwestern Medicine Field

Kane County Cougars rebranding, 2016

The Kane County Cougars (Low A; Midwest League) have come to terms on a new naming rights agreement with Northwestern Medicine for Northwestern Medicine Field. The partnership for the ballpark, which was previously known as Fifth Third Bank Ballpark, is for five years. 

“We are thrilled to announce this multi-year partnership with Northwestern Medicine,” said Curtis Haug, Vice President and General Manager of the Cougars. “Both Northwestern Medicine and the Kane County Cougars organization are committed to providing affordable family-friendly entertainment and improving our community. We look forward to working together on multiple community initiatives in the years to come.”

The partnership will provide Northwestern Medicine and the Kane County Cougars additional opportunities to connect with families in the community through brand awareness, promotional nights and giveaways at Cougars games, as well as health and wellness events.

“This is an exciting opportunity to partner with an organization that has a storied history of success on the field and in the community,” said Dean M. Harrison, President and Chief Executive Officer, Northwestern Memorial HealthCare. “We believe this partnership will allow fans to gain a better understanding of Northwestern Medicine and our desire to increase patient access to world-class care in the western suburbs and beyond.”

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