We have a new naming-rights partner for the York Revolution (independent; Atlantic League), as the team has entered into a deal with PeoplesBank for PeoplesBank Park.
The deal will keep the PeoplesBank Park name for a minimum of seven baseball seasons, through September 2022. Options in the agreement give PeoplesBank control of the naming rights until 2035. An announcement was made on Thursday, December 17 at the Revolution’s annual Hot Stove Luncheon.
“This new partnership is one of the most significant in the history of the Revolution, and it’s fitting that it is announced as we launch our 10th anniversary season,” said York Revolution President Eric Menzer. “It’s even more fitting that PeoplesBank is our new stadium naming partner, because they have such a tremendous history as an anchor business in York County, totally committed to the community. They are a model of how we hope people think about the Revolution’s role as a leader in making York County a better place to live, work, and raise a family.”
The Revolution came to a mutual agreement to terminate the naming rights deal with their previous partner, a year prior to the Santander Stadium contract expiring. The in-ballpark transition to PeoplesBank Park is well underway in terms of signage and marketing materials as the 10th anniversary season of York Revolution Baseball draws closer.
“PeoplesBank has a long history of supporting the organizations and causes that help make York County a great place to live,” said Larry J. Miller, President and Chief Executive Officer of PeoplesBank. “As the largest financial institution based in York County, we are proud to be the Revolution’s top local business partner and look forward to joining them in delivering family friendly entertainment to Revs fans throughout the spring and summer.”
The agreement also makes PeoplesBank the sponsor of the “Rookie Revs” program (the Revolution’s kids’ club), as well as the sponsor of a new “Wednesday Kids Eat Free” promotion. PeoplesBank will also name a charity annually to benefit from a custom jersey auction, and will hold an annual client appreciation night for all PeoplesBank customers, among other elements of the relationship.
The Revolution is also becoming members of the PeoplesBank Rewards program. An inaugural offer for half-price flex tickets is available to PeoplesBank customers for the next 30 days. Additional special Revolution cross promotional offers will be unveiled for PeoplesBank clients and any visitors to their branches in the coming weeks leading up to the 2016 season.