The University of New Mexico Lobos will be playing at Santa Ana Star Field for the next decade, as Tamaya Enterprises has committed to a 10-year, $1-million naming-rights deal through the 2025 season.
The naming rights to the former Lobo Baseball Field was negotiated by Learfield Sports through Lobo Sports Properties. Lobo Baseball Field underwent a $3.5-million renovation in 2014 after the UNM baseball program moved from Isotopes Park, home of the Albuquerque Isotopes (Class AAA; Pacific Coast League).
“We are delighted to strengthen our relationship with Tamaya Enterprises who have been long-standing supporters of the Lobos. The field naming rights is a great example of their commitment to the community and provides us an opportunity for Lobo Athletics to give back to the Pueblo of Santa Ana,” said UNM Vice President for Athletics Paul Krebs in a press statement. “The beneficiary of this field naming rights is not just our baseball program but our entire community and state.”
“It is with great pride that we announce the Santa Ana Pueblo’s Tamaya Enterprise Inc. secured the naming rights to the University of New Mexico Lobo baseball field, which will now be known as the Santa Ana Star field. The Pueblo of Santa Ana is proud to continue our community support and partnership with UNM Lobo sports,” said Tamaya Enterprises Board of Directors. “When bringing together different cultures a relationship is founded, a relationship that grows into opportunities for a community and its people. The partnership that has been created by the Pueblo of Santa Ana’s, Tamaya enterprise Inc. Board and New Mexico Lobos has generated history for our people.”
Santa Ana Star is a Albuquerque-area casino owned by the Pueblo of Santa Ana.
In addition to ballpark naming rights for Lobo Baseball, Tamaya Enterprises has worked with UNM Athletics and Lobo Sports Properties on other related components including support of all Lobo athletic sports camps and clinics.
“We are excited to expand our existing relationship with the Pueblo of Santa Ana and Tamaya Enterprises, which will include new marketing assets and specific community events,” added Kyle James, general manager for Lobo Sports Properties.