The Chop House will be making the move from Turner Field to SunTrust Park in 2017, as the Atlanta Braves signed a deal with MillerCoors to have Coors Light serve as main sponsor to the popular dining venue.
The deal also calls for MillerCoors beers to be featured throughout the ballpark through prominent signage and branded entertainment.
The new Chop House will feature three levels, including two party decks and a new field level which can be turned into a large group area directly behind right field. Totaling 10,000 square feet of hospitality space, the Chop House will include a full menu, a variety of beer choices and a burger restaurant concept space.
“From the outset of this endeavor, we have sought to create a vibrant and engaging environment for fans attending Braves games, as well as for the visitors to our development. We could not achieve that goal without a premier partner like MillerCoors,” said Derek Schiller, Braves executive vice president of sales and marketing. “MillerCoors has been a longtime partner with our organization and they feature some of the most iconic beer brands in the world. We are excited to have them join us as we work to build a destination that will be unlike anything else in America.”
Smith & Forge Hard Cider will become the official hard cider and Peroni Nastro Azzuro will be the official import of the Braves. MillerCoors will bring these and other brands to life through custom packaging, exclusive consumer promotions and Braves-themed retail point of sale throughout the southeast.
“We are excited to strengthen our partnership with the Atlanta Braves,” said Andy England, MillerCoors chief marketing officer. “The team’s tradition of success, vision for the future and the passion of their fans are the reasons we’ve been partners since 2010. We’re thrilled that MillerCoors and our diverse portfolio of beers will be part of this exciting future.”
Renderings courtesy of the Atlanta Braves. Click on an image for a larger version.
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