The Florence Freedom (independent; Frontier League) will do more than just offer a peanut-free section in 2014: the team will transform UC Health Stadium into an allergy-friendly ballpark.
The team, in association with Enjoy Life Foods, will promote allergy awareness and offer products to families who otherwise would have heightened concern when attending a game.
“Due to the rising number of food allergies in our country today, we have decided to take a proactive approach in making our ballpark an entertainment option for all families, including those with food allergies,” Freedom Assistant General Manager of Marketing & Promotions Sarah H. Eichenberger said. “The aim of this initiative is to reduce the food allergens in our ballpark while raising awareness and offering allergy-friendly alternatives.”
In addition to taking peanut shells off the menu entirely, the Freedom will work closely with Enjoy Life Foods on creating graphic menu boards to educate fans on which products sold in the concession stands are allergy-friendly.
“At Enjoy Life Foods, we focus on creating great-tasting products that allow all families to eat freely no matter where they might be,” Enjoy Life Foods Chief Sales & Marketing Officer Joel Warady said. “While we have supported Peanut-Free nights at many professional sports arenas throughout the country, we were so impressed with the Florence Freedom initiative of “No Peanuts, All Season” that we felt compelled to sign-on as a major sponsor of the program. This will allow all families in the Greater Cincinnati area to enjoy life this summer.”
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