A cemetery is sponsoring free parking at Worcester Bravehearts (summer collegiate; Futures League) games with a simple message: “Please consider WCMP for your final parking spot.”
Worcester County Memorial Park has agreed to pay the parking fees at Hanover Insurance Park at Fitton Field parking garage. Located just a few hundred feet from the main entrance to the ballpark, the Fitton Field parking garage is the primary garage used by fans attending games at Hanover Insurance Park.
“If there is one thing aside from baseball that unites everyone in Worcester – young and old; men and women; left, right and center – it is not having to pay to park. To that end, we are delighted that the visionary and creative folks at Worcester County Memorial Park stepped up in this very meaningful way to enhance the fan experience for thousands of families who will attend Bravehearts games next summer,” said owner John Creedon, Jr.
The idea of the partnership was brought up in a meeting in late October with Creedon, Bravehearts GM Dave Peterson and Brian Killelea, general manager of Worcester County Memorial Park. Killelea was looking for a unique and vibrant way to achieve greater exposure for the Paxton cemetery with residents in Central Massachusetts, and the thought of being able to interact with fans on their way into the ballpark was appealing.
“We are thrilled to partner with the Worcester Bravehearts in this clever ‘1+1=3’ way where Worcester County Memorial Park wins, the Bravehearts win, and most importantly, families and fans win. As a family-owned cemetery in Paxton serving families throughout Central Massachusetts, we are really excited to bring free parking to Worcester baseball fans next summer,” Killelea said.
Upon arriving at Hanover Insurance Park at Fitton Field and parking in the adjacent garage, fans can expect to receive a flyer from Bravehearts employees welcoming them to the ballpark with free parking on behalf of Worcester County Memorial Park, rather than shelling out a few dollars to park.
“This is just the beginning of a series of partnerships designed to enhance our fans’ experiences at Hanover Insurance Park,” said Bravehearts General Manager Dave Peterson. “I also think it’s a bold statement about our ability to get creative with our corporate sponsors, designing unique partnership opportunities that get noticed by potential customers. If we want to become the premier summer destination in Worcester, it’s going to take partners like Worcester County Memorial Park to help us get there and we’re grateful for their participation and support.”
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