It seems like the move happened only yesterday, as the Richmond Flying Squirrels (Class AA; Eastern League) are marking their fifth season at The Diamond with a series of events and a commemorative logo.
The logo, which was designed by Brandiose, will be incorporated by the team in a variety of ways throughout the 2014 season. It features aspects of the Flying Squirrels image integrated with the Richmond skyline. It will appear on Flying Squirrels printed publications and marketing initiatives, throughout The Diamond, and on a special line of 5th-season apparel and memorabilia.
“It’s hard for us to believe that this will be our fifth season in Richmond,” said Flying Squirrels Vice President & COO Todd “Parney” Parnell. “It seems like yesterday we were walking through The Diamond for the first time simply dreaming about what we could potentially build here. It is very important for us to celebrate what we have been able to accomplish at the ballpark, and in the community, with the tremendous fans that have made it all possible.”
Fans will get their first look at the new logo at the 5th Annual Ballpark Warming Party on Saturday, November 9. The logo will appear on the front cover of the 2014 Early Bird Pocket Schedule, presented by Verizon Wireless. It will also be featured prominently on the 2014 poster and magnet schedules. Additionally, the Squirrels’ 2014 Team Calendar will feature a 5th season theme, highlighting a number of the players and moments that have made the team’s first four years in Richmond remarkable.
Also included in the team’s plans are a series of 5th Season giveaway items, which will be a part of the most expansive entertainment and promotional calendar to date. The Squirrels are also working with Brandiose to create a new “FS” logo as well as character artwork for their newest mascots, Victor the Viking and Captain RVA.
“We will always strive to keep things fresh and new, while maintaining the core beliefs and community commitment that are fans have come to expect,” added Parnell. “We know they are really going to enjoy the new looks, events and overall celebratory atmosphere of the season.”
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