The Oakland-Alameda County Coliseum will officially become O.co Coliseum tomorrow, as Overstock.com — purchaser of naming rights to the home of the Oakland Athletics — unveils a new corporate name and a logo just in time for a U2 concert.
The Internet retailers purchased naming rights to the Coliseum in a six-year, $7.2 million naming-rights deal. The original plan was to name the facility Overstock.com Coliseum, but plans changed to coincide with a branding change for Overstock.
“Our customers associate ‘O’ with Overstock.com, which made the transition to O.co seamless. As a Savings Engine, this is the next step in adding more visibility to our shortcut,” said Overstock.com Chairman and CEO Patrick Byrne. “Naming the facility O.co Coliseum demonstrates our commitment to seeing through the execution of the new domain.”
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